Soldiers in Uniform Saluting

The Meaning Behind “Thanks for Your Service”

Grateful nations honor their troops. You’ve seen it—civilians spotting a veteran and offering a heartfelt (or sometimes awkward) "Thanks for your service." Many vets, however, respond half-heartedly, unsure how to reply.

Why the hesitation?

Because unless you’ve taken the oath, it's hard to fully grasp the weight of military service. Veterans give up pieces of themselves—time with loved ones, physical well-being, and sometimes, even their own lives—all for the defense of the nation. Many have witnessed horrors they never speak of, carrying the loss of fallen friends deep within their hearts.

For those who serve, answering that call can mean making the ultimate sacrifice.

Mother and Daughter at Funeral with American Flag

 

A New Perspective

On September 11, 2001, I was already married with kids and working in the private sector. But that day changed everything. I left my civilian career and commissioned in the U.S. Navy.

Now retired after 20 years of service, I recognize how different my transition back to civilian life has been compared to many of my peers. The combination of both private and public service has given me an invaluable perspective.

Businessman and Soldier in Camoflauge Uniform Shake Hands

A Deeper Understanding

Public service showed me a world I never would have seen as a civilian. And while combat was brutal, it was also an incredible teacher. Veterans understand, more than most, that the world can be an evil place.

I’ve done the math!

Through the lens of a veteran, I believe a nation truly understands itself. The United States has always wrestled with its identity, but after calculating decades of experience—from both military service and business leadership—I remain convinced:

This nation, its history, and its people are worth dying for.

 

LT Geoff Weber at Operation Iraqi Freedom

 

Flip the Script: Your Family is Worth It

To my brothers and sisters in arms, consider this—many of those thanking us have no idea what we’ve seen. But we don’t know their struggles either.

Yet, I’d bet that if a total stranger was trapped in a burning building, you wouldn’t hesitate to run in and save them. That’s who we are. That’s what we do.

So, next time someone says, “Thanks for your service,” instead of hesitating, let’s respond with the same grace, professionalism, and warrior spirit that defines us.

With a strong, unwavering voice, say:

"You’re worth it!

 

 

Geoff Weber profile picture

Geoff Weber

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Geoff, a retired military officer, founded Heirloom to help families preserve and enjoy their priceless memories for generations to come.

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